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In the year 2020, amidst the global pandemic, a husband and wife team from vastly different backgrounds came together with a shared vision. An eye nurse with firsthand experience of the challenges faced by frontline healthcare workers and a Smurfit's business graduate with a passion for entrepreneurship decided to join forces. Little did they know, their collaboration would lead to the birth of GFW.IE – a beacon of innovation and resilience in the world of workwear. Originally founded as a manufacturer of breastfeeding garments, GFW.IE quickly found itself at a crossroads when the pandemic struck. Faced with the urgent need for personal protective equipment (PPE) for frontline workers, the founders wasted no time in pivoting their operations. Drawing upon their collective expertise and driven by a deep sense of duty, they began producing essential items such as textile reusable masks and tunics for nurses and healthcare professionals.

With a frontline worker at the helm of product development, GFW.IE was uniquely positioned to meet the rigorous standards set by regulatory bodies like the Health Service Executive (HSE). But the journey didn't end there. As demand for PPE surged, the founders realized the potential to extend their reach beyond healthcare. Listening intently to the needs of their customers, GFW.IE embarked on a mission to diversify its offerings. Collaborating with leading workwear suppliers, the company expanded its product range to cater to a multitude of industries. From fast couriers navigating bustling streets to construction workers operating heavy machinery, GFW.IE now offers a comprehensive selection of workwear solutions tailored to the unique demands of each sector.

Every garment is meticulously selected and vetted for quality and performance, ensuring that workers across all industries feel safe, comfortable, and supported in their roles. Whether it's healthcare tunics, or clothing for cold working environments or high-visibility gear for low-light conditions, GFW.IE remains committed to delivering excellence in workwear solutions. As the world continues to navigate unprecedented challenges, GFW.IE stands as a testament to the power of adaptability, compassion, and innovation. From humble beginnings to a trusted partner for frontline workers and industries alike, the journey of GFW.IE is a testament to the resilience of the human spirit and the boundless potential of collaboration.

Thank you for choosing GFW.IE as your partner in safety, comfort, and performance. Together, we're shaping a future where every worker can thrive.



Once upon a time, in the midst of a challenging yet exhilarating journey, two driven individuals found themselves facing a crucial decision. As they embarked on the path of workwear, they knew that establishing an online presence was essential. However, there was one obstacle standing in their way – finding the perfect name for their venture. Day after day, they brainstormed tirelessly, scribbling down ideas and tossing around letters, yet nothing seemed to resonate. It was a frustrating cycle of dead ends and dashed hopes. But little did they know, their breakthrough was just around the corner.

One evening, as they sat around the kitchen table, surrounded by the comforting chaos of family life, inspiration struck in the most unexpected way. Their son, Peter, a bright and curious seven-year-old, observed their spirited debate with keen interest. Yet, as the grown-ups delved deeper into their discussion, Peter's patience began to wane. In a moment of childlike brilliance, Peter's voice cut through the tension like a ray of sunshine breaking through clouds. "I know!" he exclaimed, his eyes sparkling with excitement. "GFW!"

At first, the adults were taken aback by his sudden outburst. But as Peter explained his reasoning, everything clicked into place. "You are doing the best tunics which is Great For Work," he explained earnestly. And in that simple yet profound moment, the name that would shape their destiny was born. From that day forward, GFW became more than just a name – it was a symbol of passion, dedication, and the unwavering belief that great workwear could make a difference in people's lives. With Peter's innocent wisdom guiding their path, the founders of GFW.ie forged ahead, transforming their vision into reality.

As they reflect on their journey, they're filled with gratitude for the unexpected source of inspiration that breathed life into their venture. For without Peter's timely intervention, who knows where they would be today? So, to Peter – the young visionary who saw beyond the constraints of adulthood and unlocked the magic of possibility – they offer their heartfelt thanks. For in the story of GFW.ie, his voice will forever echo, a reminder of the power of innocence, imagination, and the boundless potential within us all.

And so, with Peter's name echoing in their hearts, they continue to pursue their passion, knowing that with every garment they create, they honor his legacy and the spirit of innovation that sparked their journey. Thank you, Peter, for showing us the way. And to GFW.ie – may your name shine brightly as a beacon of excellence, inspiring all who encounter it to strive for greatness in their own endeavors.